Analysis of promotions and promotional sales forecast

The entire section is intended to work with promotions and quantity of products sold in a promotion. It is an extension of the mathematical sales forecast dealing with non-promotion sales.

The analysis is intended for short promotions (up to 60 days), and it is ideal for one or two week’s promotions with leaflets. Longer promotions (quarter or even a whole year) are not to be evaluated by this promotion analysis.

There are three main parts to the analysis of promotions:

1. First, we must estimate what would have been sold in a given period in the past without any promotions.
2. Second, we have to forecast how much of the product will be sold in promotion with given parameters (length of the promotion, discount, leaflets, secondary placement, etc.)
3. Finally, we have to split the forecasted quantity of the product sold into individual days, based on a typical promotion of the given type.

There are further auxiliary modules for operational management of promotions, and for additional analysis of parameters of the promotions.

Note also the module Promo Designer (it has a special position within this section): it gives you a comprehensive solution for analysis and production of promotions leaflets.

Modules:

• The core of the computations
  • Module: Automatic detection of promotions in the past
  • Module: Computing normal sales in the past
  • Module: Forecasting promotional sales
  • Module: Computing daily sales forecast in promotions
• Extension modules for promotions
  • Module: Cannibalization
  • Module: The Post Promotion Effect
  • Module: Promo Designer